Keyword Research Training

What is a Website Keyword Tool?

Let’s start with “What is a keyword”?  A Keyword is the word or phrase used in search engines like Google or Bing to find information, products, and services.  Keywords are components to how a website is seen in the search engines, and this is where we get into Search Engine Optimization (SEO).

A Keyword Research SEO tool is a program or software that anyone can utilize to research how much a certain word or phrase is searched in a search engine, and can give you an idea how much traffic you will receive by using that keyword or phrase in your website content.

How Do I Begin Researching Keywords?

For this excersize I am going to use one of my Mentor’s websites as an example.  Let’s say you are promoting Weight Loss products.  Weight Loss itself is a huge industry, but let’s just say that you are more interested in losing the belly fat.  If we use the Google Search and ONLY just type in “how to lose”, Google will now give you suggestions to complete your “search querie”.

how to lose

As you can see, in Google’s suggestions, the top suggestion is for “how to lose belly fat kyle”. (Kyle happens to be my mentor in business).

Now if we are going by common sense, I would know NOT to use the top suggestion for my website if I was also trying to promote this particular “Niche”.  So with that said, I will decide to use “how to lose belly fat” and “how to lose weight” as my keyphrases to research.

Now I will go to the research tool and enter in the first phrase “how to lose belly fat”. The following are the results….keyword

As you can see, that particular phrase is searched quite a bit per month, if you look at the “Monthly Searches” column. Now a Really good research tool should not ONLY give you the “estimated traffic” to your site, but it should also give you the estimated amount of competition you have for that particular keyword or phrase.  (This is the “QSR” column listed in the photo above).

Now How Do I Use The Keyword That I Want?

The trick with using a keyword or phrase (best done with a phrase), is to make it the TITLE of your website article, blog, post, or page.  Then find up to 4 more keywords or phrases that you can add into the “content” of your article, blog, post, or page (especially the 1st or 2nd paragraphs).

Have you heard the comment “It’s all about the content”? With a few other little tricks done in your website, along with these keywords, your website will not only be viewed, but will be viewed by people who are really searching for the content that you are providing (this is called “Target Marketing”)

Where Can I Find the Program or Software for Keyword Research?

I may be biased but my favorite and top SEO tool that I always use is Jaaxy.  However it would be unfair of me to leave out some others.  The following are different tools that can be used in keyword research, beginning with Jaaxy.

Jaaxy logoJaaxy competition


Feature #1: Understanding Exact Keyword Competition INSTANTLY

When you have access to keyword competition you are able to tell whether or not a keyword will be easy to rank in Google. One simple search and boom, a bunch of awesome low competition keywords with every search. If you are seeking first page Google rankings, then this feature is going to be your “go to”.

Feature #2: Getting Down to the Bottom of “Where Your Website is Ranked” INSTANTLY

Many people create content on their website and want to know where it is ranked. You can do this manually by clicking through endless pages of search results in Google (if you can spot it), or you can instantly search the first 200 results in Google with our Site Search function that is 10x faster in Jaaxy Enterprise.

Feature #3: Becoming a successful domain buyer, INSTANTLY

Domains are like real estate, a good piece of the Internet carries high value and domains appreciate with time. Instantly find high value domains, exact match domains, and build up your domain portfolio.

Feature #4: “Screen & Sort” Your Keyword Results INSTANTLY

Want to customize and tailor your search results as they are coming in? Jaaxy Enterprise allows you to “pre-sort” columns so the results come in sorted for maximal efficiency. No more weeding through keyword results, find what you want and get at the data you need without any additional searches.

Feature #5: Data that Matters INSTANTLY.

With over 20 years experience in the keyword and market research realm, the team at Jaaxy has put together a tool that delivers only the most important data. In fact, with Jaaxy Enterprise you get data INSTANTLY that no other tool can even provide.

Feature #6: A Mobile Research Solution.

Unlike most of the “downloadable” keyword tools (which by the way don’t really capture any useful data), you can access Jaaxy from anywhere in the world that has an Internet connection…and on ANY device.

Feature #7: Access all Enterprise ONLY Updates/Betas

We are constantly evolving and improving the service at Jaaxy and as an Enterprise member you are going get exclusive access to brand new systems and products that we are going to be releasing exclusively to the Jaaxy Enterprise membership.By being a member you get access to all of these future updates for no extra cost, and we have many planned to be released in the very near future!

(I happen to be a proud Enterprise customer! I challenge you to do some research and find a BETTER research tool for the price!!)Jaaxy price

You can also use Bing or Google to “search keyword tools” or check out:Wordtracker logo

Wordtracker info

Wordtracker pricementor training asp keyword

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9 Responses to Keyword Research Training

  1. Rosalyn says:

    Thanks for the awesome keyword training Heather. Every little bit helps and you gave a lot. I will return for more information. Makes me want to upgrade for the paid Jaaxy.

    Thanks again,


  2. Hmm it looks like your site ate my first comment (it was extremely long) so I guess
    I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog.
    I as well am an aspiring blog blogger but I’m still new to the whole thing.
    Do you have any tips for inexperienced blog writers? I’d certainly appreciate

  3. Greetings! Very useful advice in this particular post! It’s the little changes
    which will make the most significant changes. Thanks for sharing!

  4. I know this if off topic but I’m looking into starting my own blog and
    was curious what all is needed to get set up?
    I’m assuming having a blog like yours would cost a pretty penny?
    I’m not very web smmart soo I’m not 100% sure. Any suggestions or advice would be greatly appreciated.

    Feeel free to surf to my web site – Neuropathy Miracle Guide

    • Heather Kemp says:

      Seriously, the only cost to my blog and set up is only $10 a month. I have my own domain name(s), 10 customizable email addresses, 5 wordpress sites (blogs), and so much more for just the $10. I have been with them since 2001. Go to Plus for every person you send to them they pay you $1 per month.

  5. I’m curious to find out what blog platform you are utilizing? I’m experiencing some minor security problems with my latest website and I would like to find something more secure. Do you have any solutions?

    • Heather Kemp says:

      I work with wordpress through my business host, whom I make money from as well. If you go to, you have the first 7 days free, 5 separate wordpress sites (full websites), 10 customizable email addresses. $10 a month only, (there is a PRO upgrade to $40 a month but it is not necessary for a great running blogsite business). I recommend you knowing what your main web address is going to be first. My main site is which serves as the extension to all my sites.

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